كتاب
Youtility: why smart marketing is about help not hype
| العنوان: | Youtility: why smart marketing is about help not hype |
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| المؤلفون: | Baer, Jay, 1969- |
| سنة النشر: | 2013 |
| وصف مادي: | xvi, 219 pages : illustrations ; 22 cm |
| مصطلحات موضوعية: | Internet marketing., Social media -- Economic aspects., Marketing -- Blogs., Customer relations., Consumer education., BUSINESS & ECONOMICS / Marketing / General., BUSINESS & ECONOMICS / Consumer Behavior. |
| الوصف: | "The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"-- |
| ملاحظة حول المحتويات: | Machine generated contents note: pt. I Turning Marketing Upside Down -- ch. 1 Top-of-Mind Awareness -- ch. 2 Frame-of-Mind Awareness -- ch. 3 Friend-of-Mine Awareness -- pt. II The Three Facets of Youtility -- ch. 4 Self-Serve Information -- ch. 5 Radical Transparency -- ch. 6 Real-Time Relevancy -- pt. III Six Blueprints to Create Youtility -- ch. 7 Identify Customer Needs -- ch. 8 Map Customer Needs to Useful Marketing -- ch. 9 Market Your Marketing -- ch. 10 Insource Youtility -- ch. 11 Make Youtility a Process, Not a Project -- ch. 12 Keeping Score. |
| Original Identifier: | (PromptCat)99956529712 ocn844774814 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-1-59184-666-6 1-59184-666-8 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references and index. |
| رقم الأكسشن: | edshlc.013898218.X |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9781591846666 1591846668 |
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