كتاب
Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: handbook for practitioners
| العنوان: | Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: handbook for practitioners Assessing and evaluating DoD efforts to inform, influence, and persuade : handbook for practitioners |
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| المؤلفون: | Paul, Christopher, 1971- author. |
| المساهمون: | Yeats, Jessica M., author., Clarke, Colin P., author., Matthews, Miriam (Behavioral scientist), author., Skrabala, Lauren, author., National Defense Research Institute (U.S.), sponsoring body., Rand Corporation, issuing body., National Defense Research Institute (U.S.), researcher., United States. Department of Defense. Office of the Secretary of Defense, sponsoring body. |
| سنة النشر: | 2015 |
| وصف مادي: | xx, 108 pages ; 26 cm |
| مصطلحات موضوعية: | United States. Department of Defense -- Public relations., Psychological warfare -- United States -- Evaluation., Information warfare -- United States -- Evaluation., Propaganda, American., Propaganda, American -- Evaluation. |
| الوصف: | "To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than 2 50 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. This handbook was designed to be an easy-to-navigate, quick-reference guide to planning and conducting assessments of DoD IIP efforts, analyzing the data generated, and presenting the results. It also offers some background on current assessment practices in DoD and the typical users and uses of DoD IIP assessment results. A companion volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference, offers a more detailed exploration and additional examples of assessment in practice."--Back cover. |
| Original Identifier: | ocn907658065 UA23.6 .P38 2015 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-8330-8897-0 0-8330-8897-1 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | "RR-809/2-OSD"--Page 4 of cover. "RAND National Defense Research Institute" Includes bibliographical references. |
| رقم الأكسشن: | edshlc.014393791.X |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780833088970 0833088971 |
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