دورية أكاديمية
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
العنوان: | Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance |
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المؤلفون: | Faseur, Tine, Geuens, Maggie |
المصدر: | Journal of Advertising, 2006 Dec 01. 35(4), 129-142. |
URL الوصول: | https://www.jstor.org/stable/20460760 |
قاعدة البيانات: | JSTOR Journals |
تدمد: | 00913367 15577805 |
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DOI: | 10.2753/JOA0091-3367350409 |