Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance

التفاصيل البيبلوغرافية
العنوان:	Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
المؤلفون:	Faseur, Tine, Geuens, Maggie
المصدر:	Journal of Advertising, 2006 Dec 01. 35(4), 129-142.
URL الوصول:	https://www.jstor.org/stable/20460760
قاعدة البيانات:	JSTOR Journals

الوصف
تدمد:	00913367 15577805
DOI:	10.2753/JOA0091-3367350409