دورية أكاديمية
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
| العنوان: | Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? |
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| المؤلفون: | Rust, Roland T., Moorman, Christine, Dickson, Peter R. |
| المصدر: | Journal of Marketing, 2002 Oct 01. 66(4), 7-24. |
| URL الوصول: | https://www.jstor.org/stable/3203355 |
| قاعدة البيانات: | JSTOR Journals |
Full Text Finder | تدمد: | 00222429 |
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