دورية أكاديمية
The dynamics of brand equity: a hedonic regression approach to the laser printer market
| العنوان: | The dynamics of brand equity: a hedonic regression approach to the laser printer market |
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| المؤلفون: | von Auer, L, Trede, M |
| المصدر: | The Journal of the Operational Research Society, 2012 Oct 01. 63(10), 1351-1362. |
| URL الوصول: | https://www.jstor.org/stable/41680006 |
| قاعدة البيانات: | JSTOR Journals |
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Full Text Finder | تدمد: | 01605682 14769360 |
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