دورية أكاديمية
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
العنوان: | Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success |
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المؤلفون: | BOKSEM, MAARTEN A.S., SMIDTS, ALE |
المصدر: | Journal of Marketing Research, 2015 Aug 01. 52(4), 482-492. |
URL الوصول: | https://www.jstor.org/stable/43832376 |
قاعدة البيانات: | JSTOR Journals |
تدمد: | 00222437 15477193 |
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