Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success

التفاصيل البيبلوغرافية
العنوان:	Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
المؤلفون:	BOKSEM, MAARTEN A.S., SMIDTS, ALE
المصدر:	Journal of Marketing Research, 2015 Aug 01. 52(4), 482-492.
URL الوصول:	https://www.jstor.org/stable/43832376
قاعدة البيانات:	JSTOR Journals

الوصف
تدمد:	00222437 15477193