دورية أكاديمية

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products

التفاصيل البيبلوغرافية
العنوان: Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
المؤلفون: POZHARLIEV, RUMEN, VERBEKE, WILLEM J.M.I., VAN STRIEN, JAN W., BAGOZZI, RICHARD P.
المصدر: Journal of Marketing Research, 2015 Aug 01. 52(4), 546-558.
URL الوصول: https://www.jstor.org/stable/43832380
قاعدة البيانات: JSTOR Journals