دورية أكاديمية
Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
العنوان: | Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products |
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المؤلفون: | POZHARLIEV, RUMEN, VERBEKE, WILLEM J.M.I., VAN STRIEN, JAN W., BAGOZZI, RICHARD P. |
المصدر: | Journal of Marketing Research, 2015 Aug 01. 52(4), 546-558. |
URL الوصول: | https://www.jstor.org/stable/43832380 |
قاعدة البيانات: | JSTOR Journals |
تدمد: | 00222437 15477193 |
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