دورية أكاديمية
Social Consumer Neuroscience : Neurophysiological Measures of Advertising Effectiveness in a Social Context
| العنوان: | Social Consumer Neuroscience : Neurophysiological Measures of Advertising Effectiveness in a Social Context |
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| المؤلفون: | Pozharliev, Rumen, Verbeke, Willem J.M.I., Bagozzi, Richard P. |
| المصدر: | Journal of Advertising, 2017 Jul 01. 46(3), 351-362. |
| URL الوصول: | https://www.jstor.org/stable/48542227 |
| قاعدة البيانات: | JSTOR Journals |
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Full Text Finder | تدمد: | 00913367 15577805 |
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