مورد إلكتروني
An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations : How Should Educators Respond?
| العنوان: | An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations : How Should Educators Respond? |
|---|---|
| بيانات النشر: | California State University, Chico, CA, USA California State University, Chico, CA, USA California State University, Chico, CA, USA University of Montpellier, Montpellier, France Binus University International, Senayah, Jakarta, Indonesia Lincoln University, Canterbury, New Zealand University of Montpellier, Montpellier, France 2018 |
| تفاصيل مُضافة: | Lee, Youngsu Heinze, Timothy Donoho, Casey Fournier, Christophe Ahamed, A. F. M. Jalal Cohen, David Hennebichler, Eike |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing sales careers. To help combat the situation globally, educators must develop and utilize effective sales ethics pedagogies. The first step involves understanding cross-cultural sales ethics perspectives. A convenience sample is drawn from five countries (United States, France, Germany, Indonesia, and New Zealand), and the Personal Selling Ethics Scale (PSE-2) is successfully used to examine culturally specific and gender-based evaluation differences. Gender-based ethical perspectives are of particular interest due to the growing gender diversity within sales professions. The study finds that cultural traditionalism/secularism and individualism/collectivism affect sales ethics evaluations. Likewise, gender and moral ideology affect evaluations. Women are more sensitive to ethical misconduct than men, and absolutist are more sensitive than exceptionists, situationists, and subjectivists. Specific pedagogical recommendations are provided © The Author(s) 2018 |
| مصطلحات الفهرس: | cross-cultural ethics evaluations, Personal Selling Ethics Scale, traditionalism and individualism, gender evaluation differences, modernization theory, moral ideology, ethics pedagogy, Business Administration, Företagsekonomi, Article in journal, info:eu-repo/semantics/article, text |
| DOI: | 10.1177.0273475318755492 |
| URL: | Journal of Marketing Education, 0273-4753, 2018, 40:3, s. 196-210 |
| الإتاحة: | Open access content. Open access content |
| ملاحظة: | English |
| أرقام أخرى: | UPE oai:DiVA.org:his-16335 0000-0003-2703-5388 doi:10.1177/0273475318755492 ISI:000450325900005 Scopus 2-s2.0-85041379344 1233582090 |
| المصدر المساهم: | UPPSALA UNIV LIBR From OAIster®, provided by the OCLC Cooperative. |
| رقم الأكسشن: | edsoai.on1233582090 |
| قاعدة البيانات: | OAIster |
| DOI: | 10.1177.0273475318755492 |
|---|