مورد إلكتروني
Consumers and their transformation tales
| العنوان: | Consumers and their transformation tales |
|---|---|
| المصدر: | Working papers CEB; 08-039.RS |
| بيانات النشر: | Université Libre de Bruxelles, Solvay Business School, Centre Emile Bernheim (CEB) 2008-12 |
| تفاصيل مُضافة: | Rojas Gaviria, Pilar |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | Inspired by an on-going empirical research on consumers and their tales about disruptive events they have faced in their life, this paper illustrates the value of using interpretative hermeneutics for analyzing consumption during these transformations. Such disruptive events are for instance: Divorce, death of beloved ones, marriage of convenience, or expatriation. In these kinds of contexts, a hermeneutical analysis allows researchers to study punctual consumption occurrences (buying, consuming or dispossessing) as being an expression of a personal narrative re-building that facilitates a deeper understanding of underlying motives. Investigating life disruptive events and their consequences on consumption behaviors appears to be particularly important in contemporary societies, where people are increasingly facing new endings and new beginnings during life, making reconstruction and adaptation a necessary process. info:eu-repo/semantics/published |
| مصطلحات الفهرس: | Economie, Marketing, M31, Consumer transformation, narrative identity, symbolic consumption and interpretative hermeneutics, info:eu-repo/semantics/workingPaper, info:ulb-repo/semantics/workingPaper, info:ulb-repo/semantics/openurl/vlink-workingpaper |
| URL: | |
| الإتاحة: | Open access content. Open access content 1 full-text file(s): info:eu-repo/semantics/openAccess |
| ملاحظة: | 16 p. 1 full-text file(s): application/pdf English |
| أرقام أخرى: | EQY oai:dipot.ulb.ac.be:2013/14651 local/rou-0234 uri/info:repec/RePEc:sol:wpaper:08-039 1313389878 |
| المصدر المساهم: | UNIVERSITE LIBRE DE BRUXELLES From OAIster®, provided by the OCLC Cooperative. |
| رقم الأكسشن: | edsoai.on1313389878 |
| قاعدة البيانات: | OAIster |
| الوصف غير متاح. |