O papel do IDORT na legitimação das relações públicas no Brasil

التفاصيل البيبلوغرافية
العنوان:	O papel do IDORT na legitimação das relações públicas no Brasil
المصدر:	Revista Internacional de Relaciones Públicas, ISSN 2174-3681, Vol. 5, Nº. 10 (julio-diciembre), 2015 (Ejemplar dedicado a: Historia de las Relaciones Públicas), pags. 67-84
بيانات النشر:	Universidad de Málaga (UMA): Instituto de Investigación en Relaciones Públicas 2015
تفاصيل مُضافة:	Nociolini Rebechi, Claudia
نوع الوثيقة:	Electronic Resource
مستخلص:	The purpose of this article is to treat about the role of the Instituto de Organização Racional do Trabalho (IDORT) in the establishment and consolidation of public relations in Brazil. In the first half of the twentieth century, IDORT played an important role in the dissemination of the principles that guided the forms of organization and management of work in companies in the country. Within this scenario, the public relations were considered by IDORT a fundamental activity for administration of working relations in organizations. Thus, the IDORT developed several actions to legitimize the Brazilian public relations, especially in the 1950s and 1960s O propósito deste artigo étratar sobre o papel do Instituto de Organização Racional do Trabalho (IDORT) na constituição e consolidação da atividade de relações públicas no Brasil. O IDORT, na primeira metade do século XX, teve importante atuação na difusão dos princípios que orientaram as formas de organização e gestão do trabalho em empresas no país. Dentro deste cenário, as relações públicas foram consideradas pelo IDORT uma atividade fundamental para a administração das relações de trabalho no contexto organizacional. Tendo isso em vista, o IDORT desenvolveu várias ações para legitimar as relações públicas brasileiras, sobretudo nos anos 1950 e 1960.
مصطلحات الفهرس:	Relações Públicas no Brasil, IDORT, Racionalização do Trabalho, Comunicação nas Relações de Trabalho, Public Relations in Brazil, Rationalizationof Work, Communication in Working Relations, text (article)
URL:	https://dialnet.unirioja.es/servlet/oaiart?codigo=5302086
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ملاحظة:	application/pdf Revista Internacional de Relaciones Públicas, ISSN 2174-3681, Vol. 5, Nº. 10 (julio-diciembre), 2015 (Ejemplar dedicado a: Historia de las Relaciones Públicas), pags. 67-84 Portuguese
أرقام أخرى:	S9M oai:dialnet.unirioja.es:ART0000978712 https://dialnet.unirioja.es/servlet/oaiart?codigo=5302086 (Revista) ISSN 2174-3681 1342878042
المصدر المساهم:	UNIV COMPLUTENSE DE MADRID From OAIster®, provided by the OCLC Cooperative.
رقم الأكسشن:	edsoai.on1342878042
قاعدة البيانات:	OAIster

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