Från strategi till handling : En fallstudie om översättning på Scania Oskarshamn

التفاصيل البيبلوغرافية
العنوان:	Från strategi till handling : En fallstudie om översättning på Scania Oskarshamn
عناروين إضافية:	From Strategy to Action : A Case Study on Translation at Scania Oskarshamn
بيانات النشر:	Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO) 2022
تفاصيل مُضافة:	Larsson, Frida Agrell Gustafsson, Hanna
نوع الوثيقة:	Electronic Resource
مستخلص:	Bakgrund: I dynamiska affärsmiljöer är strategin mer avgörande än någonsin eftersom en tydlig och genomtänkt strategi är ledningens instruktioner för att göra affärer och dess vägkarta till konkurrensfördelar. När strategier väl har formulerats måste de genomföras, annars skulle välformulerade strategier inte vara till någon nytta och organisationens mål förbli en teoretisk önskan snarare än en uppnåbar plan. Organisationer är således inte enbart beroende av en tydlig och genomtänkt strategi, av lika stor vikt är strategins genomförande. Det är vid genomförandet som den formulerade strategin översätts till de konkreta handlingar vilka resulterar i att strategin realiseras. Utan en länk mellan strategi och handling är det omöjligt för organisationer att säkerställa att medarbetarnas arbete bidrar till att organisationen genomför strategin och når de strategiska målen. Trots att detta område varit föremål för tidigare forskning är det fortfarande få organisationer som genomför sin strategi, de misslyckas således med att översätta strategi till handling. Syfte: Syftet med denna studie är att beskriva hur en organisation, Scania Oskarshamn, översätter sin övergripande strategi till handling. Syftet med studien är även att identifiera och analysera vilka faktorer som är kritiska för översättning av strategi till handling Metod: För att besvara studiens frågeställningar valdes en kvalitativ forskningsstrategi med en deduktiv ansats. Som forskningsdesign valdes en fallstudie med Scania Oskarshamn som fallföretag. Empiriska data samlades in från 14 semistrukturerade intervjuer med chefer och medarbetare samt kompletterades med interna dokument, deltagande observationer och mailkorrespondens. Sekundära data samlades in från Scanias hemsida, organisationens årsredovisning 2020 samt tidigare empiriska studier av Scania. Slutsats: Det finns tre huvudområden vilka stöttar Scania vid översättning av sin strategi till handling. Dessa är utformning och nedbrytning av strategisk pla Background: In dynamic business environments, strategy is more crucial than ever because a clear and well-thought-out strategy is the management's instructions for doing business and its roadmap to a competitive advantage. Once strategies have been formulated, they must be executed, otherwise wellformulated strategies would be of no use and the organization's goals would remain a theoretical desire rather than an achievable plan. Organizations are thus not only dependent on a clear and well-thoughtout strategy, execution of strategy is of equal importance. It is during execution that the formulated strategy is translated into the concrete actions that result in the strategy being realized. Without a link between strategy and action, it is impossible for organizations to ensure that the work of employees contributes to the organization executing the strategy and achieving strategic goals. Although this area has been the subject of previous research, there are still few organizations that execute their strategy, they thus fail to translate strategy into action. Purpose: The purpose of this study is to describe how an organization, Scania Oskarshamn, translates its overall strategy into action. The purpose of the study is also to identify and analyze which factors are critical for translating strategy into action. Method: In order to answer the study's research questions, a qualitative research strategy with a deductive approach was chosen. A case study with Scania Oskarshamn as the case company was chosen as the research design. The empirical data was collected from 14 semi-structured interviews with managers and employees, which were supplemented with internal documents, participatory observations, and email correspondence. Secondary data were collected from Scania's website, the organization's annual report 2020 and previous empirical studies of Scania. Conclusion: There are three main areas which support Scania when translating its strategy into action. These are t
مصطلحات الفهرس:	Strategy, Execution of Strategy, Strategy Execution, Translation of Strategy into Action, Congruence between Strategy and Operations, Scania CV AB, Scania Oskarshamn, Strategi, Genomförande av strategi, Översättning av strategi till handling, Kongruens mellan strategi och verksamhet, Business Administration, Företagsekonomi, Student thesis, info:eu-repo/semantics/bachelorThesis, text
URL:	http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-115081
الإتاحة:	Open access content. Open access content info:eu-repo/semantics/openAccess
ملاحظة:	application/pdf Swedish
أرقام أخرى:	UPE oai:DiVA.org:lnu-115081 1349077195
المصدر المساهم:	UPPSALA UNIV LIBR From OAIster®, provided by the OCLC Cooperative.
رقم الأكسشن:	edsoai.on1349077195
قاعدة البيانات:	OAIster

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