مورد إلكتروني
Le fondazioni culturali delle corporate del lusso. Collezioni d’arte aziendali, mecenatismo e sponsorizzazione
| العنوان: | Le fondazioni culturali delle corporate del lusso. Collezioni d’arte aziendali, mecenatismo e sponsorizzazione |
|---|---|
| المصدر: | ZoneModa Journal; Vol. 8 No. 1 (2018): Moda e Patrimonio Culturale; 43-61; ZoneModa Journal; V. 8 N. 1 (2018): Moda e Patrimonio Culturale; 43-61; 2611-0563; 2283-7043 |
| بيانات النشر: | Dipartimento delle Arti - Alma Mater Studiorum - Università di Bologna 2018-07-24 |
| تفاصيل مُضافة: | Mazzotta, Sara |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | At the heart of the growing entrepreneurial partnership between luxury brands and the art business, we can see a structural closeness of two realities that today are more than ever in a winning conjunction for the spread of culture. The narrative is fairly silent regarding luxury companies involved in patronage, art collecting and sponsorship practices, especially towards contemporary art. Arts and cultural foundations have been founded by luxury companies during the last decades, motivated by the intention to place the brand in the competitive scenario of the art business. This work contributes to the literature on cultural heritage through the analysis of three case studies. It is argued how the contribution in arts and cultural heritage by luxury brands cannot be considered only as a reflection of strategic marketing actions but also as a benefit aimed to improve the cultural and local environment. |
| مصطلحات الفهرس: | arte contemporanea, fondazioni, mecenatismo, beni culturali, imprese del lusso, Contemporary Art, Cultural Foundations, Patronage, Cultural Heritage, Luxury Brand, info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion, Articolo referato, Peer-reviewed Article |
| URL: | |
| الإتاحة: | Open access content. Open access content Copyright (c) 2018 Sara Mazzotta |
| ملاحظة: | text/html application/pdf ZoneModa Journal; Vol. 8 No. 1 (2018): Moda e Patrimonio Culturale; 43-61 Italian |
| أرقام أخرى: | ITUDB oai:journals.unibo.it:article/8221 https://zmj.unibo.it/article/view/8221 10.6092/issn.2611-0563/8221 1365950336 |
| المصدر المساهم: | UNIVERSITA DI BOLOGNA From OAIster®, provided by the OCLC Cooperative. |
| رقم الأكسشن: | edsoai.on1365950336 |
| قاعدة البيانات: | OAIster |
| الوصف غير متاح. |