مورد إلكتروني
Digital culturally tailored marketing for enrolling Latino participants in a web-based registry: Baseline metrics from the Brain Health Registry.
| العنوان: | Digital culturally tailored marketing for enrolling Latino participants in a web-based registry: Baseline metrics from the Brain Health Registry. |
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| المؤلفون: | Ashford, Miriam T |
| المصدر: | Alzheimer's & dementia : the journal of the Alzheimer's Association; vol 19, iss 5, 1714-1728; 1552-5260 |
| بيانات النشر: | eScholarship, University of California 2023-05-01 |
| تفاصيل مُضافة: | Ashford, Miriam T Camacho, Monica R Jin, Chengshi Eichenbaum, Joseph Ulbricht, Aaron Alaniz, Roxanne Van De Mortel, Lesley Sorce, Jennefer Aaronson, Anna Parmar, Shivam Flenniken, Derek Fockler, Juliet Truran, Diana Mackin, R Scott Rivera Mindt, Monica Morlett-Paredes, Alejandra González, Hector M Mayeda, Elizabeth Rose Weiner, Michael W Nosheny, Rachel L |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | IntroductionThis culturally tailored enrollment effort aims to determine the feasibility of enrolling 5000 older Latino adults from California into the Brain Health Registries (BHR) over 2.25 years.MethodsThis paper describes (1) the development and deployment of culturally tailored BHR websites and digital ads, in collaboration with a Latino community science partnership board and a marketing company; (2) an interim feasibility analysis of the enrollment efforts and numbers, and participant characteristics (primary aim); as well as (3) an exploration of module completion and a preliminary efficacy evaluation of the culturally tailored digital efforts compared to BHR's standard non-culturally tailored efforts (secondary aim).ResultsIn 12.5 months, 3603 older Latino adults were enrolled (71% of the total California Latino BHR initiative enrollment goal). Completion of all BHR modules was low (6%).DiscussionTargeted ad placement, culturally tailored enrollment messaging, and culturally tailored BHR websites increased enrollment of Latino participants in BHR, but did not translate to increased module completion.HighlightsCulturally tailored social marketing and website improvements were implemented. The efforts enrolled 5662 Latino individuals in 12.5 months. The number of Latino Brain Health Registry (BHR) participants increased by 122.7%. We failed to adequately enroll female Latinos and Latinos with lower education. Future work will evaluate effects of a newly released Spanish-language BHR website. |
| مصطلحات الفهرس: | Humans, Registries, Marketing, Internet, Aged, Female, Hispanic or Latino, Alzheimer's, Brain Health Registry, Facebook, Latino, dementia, digital marketing, diversity, engagement, enrollment, ethnicity, recruitment, social media, Prevention, Clinical Research, Aging, Neurosciences, Good Health and Well Being, Clinical Sciences, Geriatrics, article |
| URL: | |
| الإتاحة: | Open access content. Open access content public |
| ملاحظة: | application/pdf Alzheimer's & dementia : the journal of the Alzheimer's Association vol 19, iss 5, 1714-1728 1552-5260 |
| أرقام أخرى: | CDLER oai:escholarship.org:ark:/13030/qt0ps2r1k3 qt0ps2r1k3 https://escholarship.org/uc/item/0ps2r1k3 https://escholarship.org/ 1391586985 |
| المصدر المساهم: | UC MASS DIGITIZATION From OAIster®, provided by the OCLC Cooperative. |
| رقم الأكسشن: | edsoai.on1391586985 |
| قاعدة البيانات: | OAIster |
| الوصف غير متاح. |