With the increasing number of obese individuals in Brazil, the importance of studies aimed at researching the social and psychological impact of obesity is also increased. This study aimed to trace and analyze the processes of subjective construction of the obesity experience. This is a longitudinal case study with a 29-year-old obese woman submitted to bariatric surgery. The characteristics and power of explicit and implicit messages that operate in specific cultural contexts were investigated, analyzing the construction of meanings of self in the development of the dialogical self. Qualitative data analysis shows important aspects of the dynamics of fatphobia, its power to channel the subjective trajectory of the obese subject and the importance of alterity in the development of self. The study contributes to the advancement of knowledge about the relations between obesity, self, and prejudice, seeking to provide inputs for the performance of psychologists, educators, and health professionals.
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