كتاب إلكتروني
Special Session: Understanding the Customer Experience: An Abstract
| العنوان: | Special Session: Understanding the Customer Experience: An Abstract |
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| المؤلفون: | Roederer, ClaireAff4, Huaman-Ramirez, RichardAff5, Plotkina, DariaAff4, Casenave, EricAff4, Malas, ZiadAff6, Simon, FrançoiseAff7 |
| المساهمون: | Louisiana Tech University, Rossi, Patricia, editorAff2, Krey, Nina, editorAff3 |
| المصدر: | Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). :803-804 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783030025670 9783030025687 |
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| DOI: | 10.1007/978-3-030-02568-7_213 |