كتاب إلكتروني
The Missing Link: Where Does Value Fit in the Picture: An Abstract
| العنوان: | The Missing Link: Where Does Value Fit in the Picture: An Abstract |
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| المؤلفون: | Bourdeau, Brian L.Aff5, Joseph Cronin, J., JrAff6, Hopkins, Christopher D.Aff5, Nagel, Duane M.Aff7, Bourdeau, ColleenAff5 |
| المساهمون: | Louisiana Tech University, Pantoja, Felipe, editorAff2, Wu, Shuang, editorAff3, Krey, Nina, editorAff4 |
| المصدر: | Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC). :377-378 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783030425449 9783030425456 |
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| DOI: | 10.1007/978-3-030-42545-6_121 |