كتاب إلكتروني
Pushing Boundaries in Marketing Concepts and Research: An Abstract
| العنوان: | Pushing Boundaries in Marketing Concepts and Research: An Abstract |
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| المؤلفون: | Key, MartinAff3, Clark, TerryAff4, Ferrell, O. C.Aff5, Pitt, LeylandAff6, Stewart, DavidAff7 |
| المساهمون: | Pantoja, Felipe, editorAff1, Wu, Shuang, editorAff2 |
| المصدر: | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :483-484 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783030898823 9783030898830 |
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| DOI: | 10.1007/978-3-030-89883-0_122 |