كتاب إلكتروني
Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising: An Abstract
| العنوان: | Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising: An Abstract |
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| المؤلفون: | Scott, Shawn P.Aff3, Labrecque, Lauren I.Aff3, Ashley, ChristyAff3, Reyes, IanAff3 |
| المساهمون: | Pantoja, Felipe, editorAff1, Wu, Shuang, editorAff2 |
| المصدر: | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :349-350 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783030898823 9783030898830 |
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| DOI: | 10.1007/978-3-030-89883-0_95 |