كتاب إلكتروني
Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning
| العنوان: | Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning |
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| المؤلفون: | van Berlo, Zeph M. C.Aff4, Stikos, DimitriosAff5 |
| المساهمون: | Jung, Timothy, editorAff1, tom Dieck, M. Claudia, editorAff2, Correia Loureiro, Sandra Maria, editorAff3 |
| المصدر: | Extended Reality and Metaverse : Immersive Technology in Times of Crisis. :72-84 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783031253898 9783031253904 |
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| DOI: | 10.1007/978-3-031-25390-4_6 |