كتاب إلكتروني
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement
| العنوان: | Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement |
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| المؤلفون: | Silva, Susana C.Aff14, De Cicco, RobertaAff15, Aff16, Aff17, Levi, MariaAff14, Hammerschmidt, MaikAff18 |
| المساهمون: | Goos, Gerhard, Founding EditorAff1, Hartmanis, Juris, Founding EditorAff2, Bertino, Elisa, Editorial Board MemberAff3, Gao, Wen, Editorial Board MemberAff4, Steffen, Bernhard, Editorial Board MemberAff5, Yung, Moti, Editorial Board MemberAff6, Følstad, Asbjørn, editorAff7, Araujo, Theo, editorAff8, Papadopoulos, Symeon, editorAff9, Law, Effie L.-C., editorAff10, Luger, Ewa, editorAff11, Goodwin, Morten, editorAff12, Brandtzaeg, Petter Bae, editorAff13 |
| المصدر: | Chatbot Research and Design : 6th International Workshop, CONVERSATIONS 2022, Amsterdam, The Netherlands, November 22–23, 2022, Revised Selected Papers. 13815:50-65 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783031255809 9783031255816 |
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| DOI: | 10.1007/978-3-031-25581-6_4 |