كتاب إلكتروني
When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention?
| العنوان: | When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention? |
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| المؤلفون: | Zhang, YanlingAff9, Du, DuoAff9, Ge, JiaoAff9 |
| المساهمون: | Goos, Gerhard, Founding EditorAff1, Hartmanis, Juris, Founding EditorAff2, Bertino, Elisa, Editorial Board MemberAff3, Gao, Wen, Editorial Board MemberAff4, Steffen, Bernhard, Editorial Board MemberAff5, Yung, Moti, Editorial Board MemberAff6, Nah, Fiona, editorAff7, Siau, Keng, editorAff8 |
| المصدر: | HCI in Business, Government and Organizations : 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23–28, 2023, Proceedings, Part I. 14038:487-496 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783031359682 9783031359699 |
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| DOI: | 10.1007/978-3-031-35969-9_33 |