كتاب إلكتروني
Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper
| العنوان: | Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper |
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| المؤلفون: | Chan, Pee VenAff3, Wong, Chee HooAff3, Moosa, VisalAff4, Hossain, Syed Far AbidAff5 |
| المساهمون: | Mansour, Nadia, editorAff1, Bujosa, Lorenzo, editorAff2 |
| المصدر: | Islamic Finance : New Trends in Law and Regulation. :283-297 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783031487699 9783031487705 |
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| DOI: | 10.1007/978-3-031-48770-5_23 |