كتاب إلكتروني
Communicating CSR Through Corporate Image Advertising
| العنوان: | Communicating CSR Through Corporate Image Advertising |
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| المؤلفون: | Pomering, AlanAff8 |
| المساهمون: | Idowu, Samuel O., Series editorAff1, Schmidpeter, René, Series editorAff2, Diehl, Sandra, editorAff3, Karmasin, Matthias, editorAff4, Mueller, Barbara, editorAff5, Terlutter, Ralf, editorAff6, Weder, Franzisca, editorAff7 |
| المصدر: | Handbook of Integrated CSR Communication. :171-190 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783319446981 9783319447001 |
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| DOI: | 10.1007/978-3-319-44700-1_10 |