كتاب إلكتروني
When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment
| العنوان: | When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment |
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| المؤلفون: | Reniou, FannyAff1, Malas, ZiadAff2, Delécolle, ThierryAff3, Desmet, PierreAff4 |
| المساهمون: | Campbell, Colin L., editorAff12 |
| المصدر: | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. :556-559 |
| قاعدة البيانات: | Springer Nature eBooks |
| ردمك: | 9783319500065 9783319500089 |
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| DOI: | 10.1007/978-3-319-50008-9_152 |