كتاب إلكتروني
The Influence of Brand Associations on Brand Loyalty: An Empirical Study Regarding Banking Sector in Bangalore
العنوان: | The Influence of Brand Associations on Brand Loyalty: An Empirical Study Regarding Banking Sector in Bangalore |
---|---|
المؤلفون: | Raghuvir, ShivaniAff13, Rani, N. MeenaAff14 |
المساهمون: | Appolloni, Andrea, Series EditorAff1, Caracciolo, Francesco, Series EditorAff2, Ding, Zhuoqi, Series EditorAff3, Gogas, Periklis, Series EditorAff4, Huang, Gordon, Series EditorAff5, Nartea, Gilbert, Series EditorAff6, Ngo, Thanh, Series EditorAff7, Striełkowski, Wadim, Series EditorAff8, Rani Nimmagadda, Meena, editorAff9, S., Catherine, editorAff10, Challapalli, Praseeda, editorAff11, Sasirekha, V., editorAff12 |
المصدر: | Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023). 277:105-121 |
قاعدة البيانات: | Springer Nature eBooks |
ردمك: | 9789464633733 9789464633740 |
---|---|
DOI: | 10.2991/978-94-6463-374-0_11 |