The Influence of Brand Associations on Brand Loyalty: An Empirical Study Regarding Banking Sector in Bangalore

التفاصيل البيبلوغرافية
العنوان:	The Influence of Brand Associations on Brand Loyalty: An Empirical Study Regarding Banking Sector in Bangalore
المؤلفون:	Raghuvir, Shivani^Aff13, Rani, N. Meena^Aff14
المساهمون:	Appolloni, Andrea, Series Editor^Aff1, Caracciolo, Francesco, Series Editor^Aff2, Ding, Zhuoqi, Series Editor^Aff3, Gogas, Periklis, Series Editor^Aff4, Huang, Gordon, Series Editor^Aff5, Nartea, Gilbert, Series Editor^Aff6, Ngo, Thanh, Series Editor^Aff7, Striełkowski, Wadim, Series Editor^Aff8, Rani Nimmagadda, Meena, editor^Aff9, S., Catherine, editor^Aff10, Challapalli, Praseeda, editor^Aff11, Sasirekha, V., editor^Aff12
المصدر:	Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023). 277:105-121
قاعدة البيانات:	Springer Nature eBooks

الوصف
ردمك:	9789464633733 9789464633740
DOI:	10.2991/978-94-6463-374-0_11