دورية أكاديمية
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
| العنوان: | Managerial metric use in marketing decisions across 16 countries: A cultural perspective |
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| المؤلفون: | Mintz, OferAff1, Currim, Imran S, Steenkamp, Jan-Benedict E M, de Jong, Martijn |
| المصدر: | Journal of International Business Studies. 52(8):1474-1500 |
| قاعدة البيانات: | Springer Nature Journals |
Full Text Finder | تدمد: | 00472506 14786990 |
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| DOI: | 10.1057/s41267-019-00259-z |