دورية أكاديمية
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory
| العنوان: | A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory |
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| المؤلفون: | He, Wei, Jin, ChenyuanAff1, IDs10660022096518_cor2 |
| المصدر: | Electronic Commerce Research. :1-31 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 13895753 15729362 |
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| DOI: | 10.1007/s10660-022-09651-8 |