دورية أكاديمية
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory
العنوان: | A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory |
---|---|
المؤلفون: | He, Wei, Jin, ChenyuanAff1, IDs10660022096518_cor2 |
المصدر: | Electronic Commerce Research. :1-31 |
قاعدة البيانات: | Springer Nature Journals |
كن أول من يترك تعليقا!