دورية أكاديمية
Brand transgressions: How, when, and why home country bias backfires
| العنوان: | Brand transgressions: How, when, and why home country bias backfires |
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| المؤلفون: | Davvetas, VasileiosAff1, IDs11747024010189_cor1, Ulqinaku, Aulona, Katsikeas, Constantine S. |
| المصدر: | Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 52(4):976-997 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 00920703 15527824 |
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| DOI: | 10.1007/s11747-024-01018-9 |