دورية أكاديمية
Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping
| العنوان: | Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping |
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| المؤلفون: | Li, Lifu, Kang, Kyeong, Feng, Yafei, Zhao, AnqiAff3, IDs41270022001925_cor4 |
| المصدر: | Journal of Marketing Analytics. 12(2):250-263 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 20503318 20503326 |
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| DOI: | 10.1057/s41270-022-00192-5 |