دورية أكاديمية

Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping

التفاصيل البيبلوغرافية
العنوان: Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping
المؤلفون: Li, Lifu, Kang, Kyeong, Feng, Yafei, Zhao, AnqiAff3, IDs41270022001925_cor4
المصدر: Journal of Marketing Analytics. 12(2):250-263
قاعدة البيانات: Springer Nature Journals