دورية أكاديمية
Customer profiling, segmentation, and sales prediction using AI in direct marketing
العنوان: | Customer profiling, segmentation, and sales prediction using AI in direct marketing |
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المؤلفون: | Kasem, Mahmoud SalahEldinAff1, IDs00521023093396_cor1, Hamada, Mohamed, Taj-Eddin, Islam |
المصدر: | Neural Computing and Applications. 36(9):4995-5005 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 09410643 14333058 |
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DOI: | 10.1007/s00521-023-09339-6 |