دورية أكاديمية
Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
| العنوان: | Why would a big retailer refuse to collaborate on manufacturer SPIFF programs? |
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| المؤلفون: | Gu, Zheyin (Jane)Aff1, Liu, YunchuanAff2 |
| المصدر: | Quantitative Marketing and Economics: QME. 16(4):441-472 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 15707156 1573711X |
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| DOI: | 10.1007/s11129-018-9202-8 |