دورية أكاديمية
The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents
| العنوان: | The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents |
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| المؤلفون: | Duong, Giang Huong, Wu, Wann-Yih, Le, Long HoangAff3 |
| المصدر: | Journal of Brand Management. 27(5):531-545 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 1350231X 14791803 |
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| DOI: | 10.1057/s41262-020-00196-5 |