دورية أكاديمية
Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners
| العنوان: | Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners |
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| المؤلفون: | Haverila, MattiAff1, IDs41270024003052_cor1, Haverila, Kai |
| المصدر: | Journal of Marketing Analytics. :1-15 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 20503318 20503326 |
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| DOI: | 10.1057/s41270-024-00305-2 |