دورية أكاديمية
Understanding effect sizes in consumer psychology
العنوان: | Understanding effect sizes in consumer psychology |
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المؤلفون: | Dias, Rodrigo S.Aff1, IDs11002023096809_cor1, Spiller, Stephen A., Fitzsimons, Gavan J. |
المصدر: | Marketing Letters: A Journal of Research in Marketing. 34(3):367-374 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 09230645 1573059X |
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DOI: | 10.1007/s11002-023-09680-9 |