دورية أكاديمية

Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda

التفاصيل البيبلوغرافية
العنوان: Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda
المؤلفون: Welzmueller, Josef, Schmidt, Sascha L.Aff1, Aff2, Aff3, IDs11301022003073_cor2
المصدر: Management Review Quarterly: Systematic Literature Reviews, Meta-Analyses, and Replication Studies. 74(1):439-485
قاعدة البيانات: Springer Nature Journals
الوصف
تدمد:21981620
21981639
DOI:10.1007/s11301-022-00307-3