دورية أكاديمية
Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda
العنوان: | Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda |
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المؤلفون: | Welzmueller, Josef, Schmidt, Sascha L.Aff1, Aff2, Aff3, IDs11301022003073_cor2 |
المصدر: | Management Review Quarterly: Systematic Literature Reviews, Meta-Analyses, and Replication Studies. 74(1):439-485 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 21981620 21981639 |
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DOI: | 10.1007/s11301-022-00307-3 |