دورية أكاديمية
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
| العنوان: | Consumer self-reported and testosterone responses to advertising of luxury goods in social context |
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| المؤلفون: | Pozharliev, RumenAff1, Verbeke, Willem, De Angelis, Matteo, Van Den Bos, Ruud, Peverini, Paolo |
| المصدر: | Italian Journal of Marketing. 2021(1-2):103-127 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. | تدمد: | 26623323 26623331 |
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| DOI: | 10.1007/s43039-021-00023-y |