دورية أكاديمية
How to effectively present “book now, pay later”: the effects of appeal type, temporal distance, and traveler type on attitudes and purchase intentions
| العنوان: | How to effectively present “book now, pay later”: the effects of appeal type, temporal distance, and traveler type on attitudes and purchase intentions |
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| المؤلفون: | Jang, YisakAff1, IDs41272024004857_cor1, Cao, Yan |
| المصدر: | Journal of Revenue and Pricing Management. :1-10 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 14766930 1477657X |
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| DOI: | 10.1057/s41272-024-00485-7 |