دورية أكاديمية
Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model
العنوان: | Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model |
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المؤلفون: | Zhang, Jiayin, Wang, Min, Lin, YinbinAff3, IDs41254023003109_cor3 |
المصدر: | Place Branding and Public Diplomacy. 20(2):119-129 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 17518040 17518059 |
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DOI: | 10.1057/s41254-023-00310-9 |