دورية أكاديمية
Brand hate experiences and the role of social media influencers in altering consumer emotions
| العنوان: | Brand hate experiences and the role of social media influencers in altering consumer emotions |
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| المؤلفون: | Odoom, RaphaelAff1, IDs4126202400356x_cor1, Kosiba, John Paul Basewe, Odoom, Priscilla Teika |
| المصدر: | Journal of Brand Management. 31(5):529-542 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 1350231X 14791803 |
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| DOI: | 10.1057/s41262-024-00356-x |