دورية أكاديمية
Toward an exploratory framework of determinants of marketing research effectiveness in business organizations
| العنوان: | Toward an exploratory framework of determinants of marketing research effectiveness in business organizations |
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| المؤلفون: | Tarka, PiotrAff1, IDs41270022001827_cor1, Jędrych, Elżbieta |
| المصدر: | Journal of Marketing Analytics. 11(3):503-522 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 20503318 20503326 |
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| DOI: | 10.1057/s41270-022-00182-7 |