دورية أكاديمية
Product set granularity and consumer response to recommendations
العنوان: | Product set granularity and consumer response to recommendations |
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المؤلفون: | Tsekouras, DimitriosAff1, Dellaert, Benedict G. C.Aff2, Aff3, Donkers, Bas, Häubl, Gerald |
المصدر: | Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 48(2):186-202 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 00920703 15527824 |
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DOI: | 10.1007/s11747-019-00682-6 |