دورية أكاديمية
The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task
العنوان: | The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task |
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المؤلفون: | Gu, YangjieAff1, IDs11002023096925_cor1, Chan, Elaine, Krishna, Aradhna |
المصدر: | Marketing Letters: A Journal of Research in Marketing. 35(2):219-230 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 09230645 1573059X |
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DOI: | 10.1007/s11002-023-09692-5 |