This paper discusses Scandinavian gold foil figures from the early part of the Late Iron Age (AD 550–1050). The author presents two major points of interest that have been neglected in previous research. The first highlights how the manipulations the figures have undergone must be taken into consideration, which is accomplished with the help of theatre theory, semiotics and anthropology. The second places an emphasis on how the context from which the figures have been retrieved must be analysed. Consequently, from the example of a ceremonial building at Uppåkra, Sweden, it is contended that the figures were made by artisans/smiths that, apart from expertly making the figures, also acted as ritual specialists when the structure was built or inaugurated. As such, they were responsible for depositing specific figures in particular, designated and pivotal places that needed protection or other ritual treatment. The gold foil figures further highlight the intertwinement between subject and object, human and nonhuman, as well as between the divine and the mundane. Therefore they contribute significantly to discussions on materiality.