مورد إلكتروني
Advanced Google AdWords
| العنوان: | Advanced Google AdWords |
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| المؤلفون: | Geddes, Brad |
| المصدر: | 2014 |
| الناشر: | Indianapolis, Ind.: Sybex, Wiley |
| ردمك: | 978-1-118-81964-7; 978-1-306-63883-8; 978-1-118-92955-1; 1-118-81964-0; 1-306-63883-6; 1-118-92955-1 |
| اللغة: | English |
| نوع الوثيقة: | Elektronische Ressource im Fernzugriff |
| Manifestation: | Monographie [unabhängig ob Stück einer Reihe] |
| مستخلص: | This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords |
| رقم الأكسشن: | EDSZBW1657629309 |
| قاعدة البيانات: | ECONIS |
Full Text Finder | ردمك: | 9781118819647 9781306638838 9781118929551 1118819640 1306638836 1118929551 |
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