التفاصيل البيبلوغرافية
| العنوان: |
The Effect of Service Quality and Opportunistic Behavior on Customer Share and Future Intentions in Business Market : The Pivotal Role of Trust |
| المؤلفون: |
Li, Yanchen |
| المساهمون: |
Chou, Ting-Jui (VerfasserIn); Xingquan, Yan (VerfasserIn) |
| المصدر: |
2009 |
| الناشر: |
[S.l.]: SSRN |
| اللغة: |
English |
| نوع الوثيقة: |
Elektronische Ressource im Fernzugriff |
| Manifestation: |
Monographie [unabhängig ob Stück einer Reihe] |
| مستخلص: |
We investigated the effects of service quality and opportunistic behavior on customer trust, customer share and future intention in an integrated model. Empirical results indicate that trust has significant positive impact on both customer share and future intentions. The influence of service quality on customer future intention is direct, significant and positive, but its impact on customer share is mediated by customer trust. Opportunistic behavior has a direct, significant negative effect on customer share, but its effect on customer future intention is mediated by customer trust |
| DOI: |
10.2139/ssrn.1358691 |
| رقم الأكسشن: |
EDSZBW1836764073 |
| قاعدة البيانات: |
ECONIS |
